Mitsubishi Electric was established in 1921 as a spinoff of the Mitsubishi Shipbuilding Company’s electric factory. For the past 100 years, the Mitsubishi Electric Group has contributed to a vibrant and sustainable society across the world by providing a wide range of reliable, high-quality products and services infused with high technology and creativity in fields ranging from homes to outer space.
It is with much anticipation that the release of the Group’s new corporate philosophy system, ‘Changes for the Better’, will better align with their ideologies moving forward. The revised purpose will update the Group’s reason for existence as well as their core values and attitude that all employees already embrace and cherish in serving their customers and society as a whole.
Changes for the Better
‘Changes for the Better’, represents Mitsubishi Electric Group’s attitude to “always strive to achieve something better,” as the Group continues to change and grow.
The team at Mitsubishi Electric share a strong will and passion to continuously aim for change, reinforcing our commitment to creating “an even better tomorrow.”
With this mindset and way of being at the forefront, the revised organisational purpose was born:
“We, the Mitsubishi Electric Group will contribute to the realisation of a vibrant and sustainable society through continuous technological innovation and ceaseless creativity.”
Values to Guide the Revised Purpose
In order to successfully achieve the new company purpose, a strong set of values needed to be established. Mitsubishi Electric Group is excited to announce the following seven values that the team will live by to successfully achieve continuous technological innovation and ceaseless creativity into the next 100 years:
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Trust
We develop relationships based on strong mutual trust with all stakeholders including society, customers, shareholders, suppliers, and employees working together. -
Quality
We ensure the satisfaction of society and customers by providing products and services of the best quality. -
Technology
We provide society with new value by enhancing technology and onsite capabilities. -
Ethics and Compliance
We act with high ethical standards and comply with laws and social norms. -
Humanity
We prioritise health and safety, promote diversity, and respect personalities and human rights. -
Environment
We strive to protect and improve the global environment, doing so in harmony with nature. -
Society
We contribute to the development of a better society as a corporate citizen.
Mitsubishi Electric’s Centennial Logo
To round out this centennial celebration, Mitsubishi Electric has also launched a brand-new logo that expresses the idea of transformation over the next 100 years.
At a glance, the logo appears to be a simple pattern of slanted red and white lines, but by adjusting one’s gaze the number “100” can be seen, even when the logo is turned upside down. By encouraging people to look at things from different perspectives, the logo expresses the Mitsubishi Electric Group’s strong will to create new value and transform itself over the next 100 years, aiming to provide integrated solutions to address diversifying social challenges uniting all the capabilities inside and outside of the Group.
Moving Forward into the Next 100 Years
Mitsubishi Electric, which is profoundly grateful to many stakeholders who have supported the Group over the decades, including employees as well as customers and business partners, is determined to become a group company that responds to the demands of the new.
Based on the new corporate philosophy system, the Group aims to contribute to the realisation of a vibrant and sustainable society by addressing diversifying social challenges through continuous innovation over the next 100 years.